Business Program 2011

Program of Business Related Events,
Mebel'2011 International Exhibition

The 23rd Russian Contest Among Manufacturers of Furniture and Fittings for the Best Furniture Item and Fittings Award "Russian Mebel" and a Qualifying Round of the 7th Russian Contest for the National Industrial Furniture Design Award "Russian Cabriole"
Organized by: Expocentre, the Industrial Art
and Technical Council, the Association of Furniture
and Woodworking Enterprises of Russia,
the Russian Union of Designers
Pavilion No.1, Floor 2, stand 12B17


The 7th International Contest Among Manufacturers of Furniture and Fittings for the Best Consumer Properties Award and for Successful Promotion of High Quality products Award
Organized by: Expocentre, SOYUZEXPERTIZA Autonomous Non-Commercial
Organization of the Russian Federation Chamber of Commerce and Industry

November 21, 2011

09:30Ч12:00 Forum for Manufacturers and Dealers"Mebel as Business"
Overview session
THE RUSSIA'S FURNITURE MARKET NAVIGATOR: KEY ISSUES AND TRENDS
Organized by: Expocentre, Imperia Congress and Exhibition Company
Speakers:
Ч Dmitriy Potapenko, Managing Partner, Management Development Group Inc., ex-Director General of the Skhodnya-Mebel and Moscow Experimental Plant for Chipboard and Components companies, Deputy Chairman of the Moscow City Government Committee on Chain Services and Retail Infrastructure,
Ч Mikhail Khazin, President of NEOKON Expert Consulting Company, Economist and Publicist, Active State Advisor of the Russian Federation,
Ч Sergey Alexandrov, Director General of ProfRost Centre of Sales Technologies Introduction, Founder of the International Recruitment Centre in the Field of Furniture,
Ч Sergey Eliseev, Crisis Manager, Partner of Management 911 Company,
Ч Svetlana Fedorova, Director General of Express-Obzor Company
Pavilion No. 8, Conference Hall


12:00 Official opening of the Mebel'2011 International Exhibition
Organized by: Expocentre
Pavilion No. 2, Gallery between Pavilions No. 2 and No.8

12:30Ч14:00 Forum for Manufacturers and Dealers"Mebel as Business"
Focus session 1
FURNITURE RETAIL PROMOTION: FOCUS ON THE END USER
Organized by: Expocentre, Imperia Congress and Exhibition Company
Speakers:
Ч Efim Katz, Director General of Furniture Factory Maria
Ч Valeriy Sergeenko, Commercial Director, Furniture Factory Stollain
Ч Vladimir Zakalata, Head of Marketing Team, Formula Divana
Ч MEKRAN company representative
Ч IKEA company representative
Pavilion No. 8, Conference Hall

15:00Ч16:30 Forum for Manufacturers and Dealers"Mebel as Business"
Focus session 2
DEALER RELATIONS DEPARTMENT:
STRUCTURE, METHODS, EFFICIENCY
Organized by: Expocentre, Imperia Congress and Exhibition Company
Speakers:
Ч Petr Ofitserov, Director General, Real Work Management Consulting Company, Federal Antimonopoly Service on Advancing Retail Business Competition Expert Council Member, author of books "SUPPLIER. Efficient Cooperation with Chain Stores. Russia's Practice" and "Techniques and Methods for Efficient Sales",
Ч Boris Stepanov, Marketing Director, Shatura Furniture Company,
Ч Anton Luchin, Director General, PlazaReal Furniture Factory,
Ч Alexandr Dvorak, Deputy Director General, Elt Furniture Company
Pavilion No. 8, Conference Hall

17:00Ч18:00 Forum for Manufacturers and Dealers "Mebel as Business"
Master Class
STRENGTHENING A WEAK LINK:
FURNITURE OUTLET EMPLOYEES' WORK MANAGEMENT
Organized by: Expocentre, Imperia Congress and Exhibition Company
Speaker: Sergey Alexandrov, Director General of ProfRost Centre of Sales Technologies Introduction, Founder of the International Recruitment Centre in the Field of Furniture
Pavilion No. 8, Conference Hall

17:00Ч18:00 Forum for Manufacturers and Dealers "Mebel as Business"
Business Seminar
FOREIGN FURNITURE MANUFACTURERS'
EFFICIENT ENTRY INTO THE RUSSIAN MARKET
Organized by: Expocentre, Imperia Congress and Exhibition Company
Speaker: Grigoriy Trusov, President, Contact-Expert Consulting Company (the Company of the Year 2009 National Award), the Person of the Year 2009 Award Winner, author of bestseller They will Come and Buy by Themselves
Pavilion No. 8, Seminar Hall No. 1

November 22, 2011

10:00Ч12:00 Forum for Manufacturers and Dealers "Mebel as Business"
Focus session 3
COMPLICATED ISSUES OF COOPERATION: SETTLING PROBLEM SITUATIONS ARISEN AMONG MANUFACTURERS, DEALERS AND CONSUMERS
Organized by: Expocentre, Imperia Congress and Exhibition Company
Guest Speakers:
Ч Sergey Guschin, Furniture Expert Advice and Quality Control Centre Director, Nonprofit Organization Union of Enterprises and Workers of the Furniture and Wood-Processing Industries of the North-Western District Managing Directors Board Member, Member of Technical Committee TK-135 Mebel of the Federal Agency for Technical Regulation and Metrology (ROSSTANDART),
Ч Marina Shulepova, certified business coach, personnel management, appraisal and development consultant. Training Manager of the chain stores Domovoi, Mir Mebeli, Era design group
Pavilion No. 8, Conference Hall


12:30Ч14:00 Forum for Manufacturers and Dealers "Mebel as Business"
Focus session 4
FURNITURE ONLINE STORE: PECULARITIES OF SALES ORGANIZATION
Organized by: Expocentre, Imperia Congress and Exhibition Company
Guest speakers:
Ч Mikhail Shestoperov, RONIKON Furniture Factory Internet Sales Division Head,Representatives of furniture online stores and manufacturing companies
Pavilion No. 8, Conference Hall

14:00 Award Ceremony of the 6th Russian Contest for the National Industrial Furniture Design Award "Russian Cabriole"
Organized by: Expocentre, Association of Furniture and Woodworking Enterprises of Russia, Russian Union of Designers, The "Award Executive" Nonprofit Partnership "Mebel. Design. Russia."
Pavilion No. 2, Hall No. 2

15:00Ч16:00 Forum for Manufacturers and Dealers "Mebel as Business"
Master Class

CONTACT POINTS WITH A CLIENT Ч COME, OBSERVE AND BUY!
Organized by: Expocentre, Imperia Congress and Exhibition Company
Speaker: Natalia Barsheva, Marketing Director, MDM-Complect; Founder and Director of the first specialized advertising agency for furniture producers REKANA
Pavilion No. 8, Conference Hall

15:00Ч16:00 Seminar Topalit worktops: new ideas, products, technology.
Organized by: Trading House KORNER Elena Pavlik, Central and Eastern Europe Sales Manager of Topalit GmbH Austria
Pavilion No. 2, Seminar Hall No. 5

16:30Ч18:00 Forum for Manufacturers and Dealers "Mebel as Business"
Master Class
BUSINESS STRATEGIES OF TOMORROW:
WHAT COMPANIES WILL GROW IN THE YEAR 2012 AND WHY?
Organized by: Expocentre, Imperia Congress and Exhibition Company
Speaker: Grigoriy Trusov, President, Contact-Expert Consulting Company (the Company of the Year 2009 National Award), the Person of the Year 2009 Award Winner, author of bestseller They will Come and Buy by Themselves
Pavilion No. 8, Conference Hall

November, 23 2011

11:00 Association of Safe Manufacturers General Meeting
Organized by: Association of Safe Manufacturers
Meeting Room No. 2, Pavilion No. 8


12:00Ч13:00 Association of Furniture and Woodworking Enterprises of Russia Executive Council Session
Organized by: Association of Furniture and Woodworking Enterprises of Russia
Pavilion No.1, Tower B, Eastern Conference Hall

13:00Ч15:00 Business Meeting for Russia and Slovenia furniture market participants
Organized by: Association of Furniture and Woodworking Enterprises of Russia
Pavilion No.1, Tower B, Eastern Conference Hall

November 25, 2011

11:00Ч12:00 Award Ceremony of the 7th International Contest Among Manufacturers of Furniture and Fittings in to categories:
the Best Consumer Properties Award and
the Successful Promotion of High Quality Products Award
Organized by: Expocentre, SOYUZEXPERTIZA Autonomous Non-Commercial Organization of the Russian Federation Chamber of Commerce and Industry
Congress Centre, Press-Hall

12:00 Award Ceremony of the 23rd Russian Contest Among Manufacturers of Furniture and Fittings for the Best Furniture Item and Fittings Award "Russian Mebel", and a Qualifying Round of the 7th Russian Contest for the National Industrial Furniture Design Award "Russian Cabriole"
Organized by: Expocentre, the Industrial Art and Technical Council, the Association of Furniture and Woodworking Enterprises of Russia, the Russian Union of Designers
Pavilion No. 2, Hall No. 2, stand 22D32